brand managment .Identity / Core Business / Differentiation & brand history (brief brand’s background) Product Design & Brand Identity

Words: 77
Pages: 1
Subject: Business
Details
BRAND REPORT: 60%
TO SUBMIT IN PDF FORMAT
Presentations uploaded as Canva links will not be accepted
The word count is 2500 words +/- 10%, not including references, appendices and tabular data.
References should be in the rvard Style as outlined on the ASK website [link] – you will need to include a reference list at the end of your work
The content of the report will be in your own words but could include paraphrases, quotes, and references to published material, documented with in-text citations. See ASK for help with protocol, and advice on referencing: ASK@falmouth.ac.uk.
Your report should include the following:
A content Page
An Executive Summary
Brand management Iceberg (creating value to target customer)
Identity / Core Business / Differentiation & brand history (brief brand’s background)
Product Design & Brand Identity
Brand extensions & Differentiation Strategies
Pops (point of parity) & Pods (point of difference)
Differentiation strategy & Marketing Tools
Product Positioning and branding
Innovation scale theory
Theory of the Unvarying Signs
Comprehensive communication model
Conclusions; and introduction of the Brand Extension

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