#2 Blog Post – Digital Tools, Ethics, and Research
My corporation is Warner Bros. Discovery
Focus on Warner Bros. digital tools, ethics in the digital space, and E-marketing research with this blog post. Write a blog post consisting of 300-500 words. Include each number before your response to verify that you’ve addressed each section. Include images (or embedded video) to enhance your blog and make it more appealing. Follow this order.
1. List and discuss all the digital tools and platforms the corporation uses.
2. Provide one example of an ethical or legal breach in the corporation’s digital history.
3. E-marketers can generate a great deal of data by using surveys, Web analytics, social media conversations, and other research. Provide one specific example of E-marketing research including the tool used by the corporation and the outcome.
NOTE: Follow the guidelines, use course concepts from the text, and at least one outside credible source. Cite and reference your work. Incorporate content from the Zoom class recording to maximize your points.
Here is one source to cite, my textbook:
Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge.
