International Business Management Final Project
Final Paper will address following questions:
What are the challenges and opportunities of entering the new market?
What entry modes would work for the company?
What are the potential reactions of competitors and host government?
What type of global strategy should the company pursue?
How should company customize the marketing mix? Which functions
company should decentralize?
How should manage the issues of the expatriates?
Company Selection:
Each student will select a company small or big which intends to go
global.
Post your choice in the company selection discussion board.
Each student is required to select a unique company. If your choice is
already selected, please choose another.
Paper Description:
This paper allows you to do comprehensive analysis based on an integrated view
of international business management. This means that the report provides
evidences coming from various aspects of international business: entry modes,
global strategy, marketing, human resources, ethical and legal issues, and
financial aspects.
Thoroughly explain your opinions and cite as much outside reference support
(i.e., peer-reviewed, scholarly journal articles, and professional sources) to
substantiate your discussion. Empirical research, in particular, will help
strengthen your discussion.
Prepare a detailed 7-8 pages concept paper using the questions below as a
guide. Be sure to incorporate your readings, and cite your sources using APA
guidelines (6th edition including in-text citations and references)
Section 1: Company Overview (Max. 2 Page, double space)
Organization specifics- what is the name, nature, size of company, and
industry?
What is the current status of the company in the industry? (Review
Bloomberg.com/Reuters/WSJ/Forbes/Company website.
Briefly discuss company’s competitive landscape. (Should be able to get
information from the web sites cited above).
Discuss the point of view of your company and the host country for which
company wants to go global. (Hint- Globalization practices in the host
country; As this will be the basis for the selection of global strategy for
your company).
Section 2: Identification and Analysis of International Management Topics,
tools, methodologies, concepts
(Max 5 Pages, double space)
Thorough analysis of threats and opportunities of going global. This implies that
real data and quantitative evidences are presented (rather than a 100%
qualitative description).
The suggested sections to be included in the Final Project Report are:
Executive Summary
Company Background
Country Background
Entry Strategy
Marketing and R&D Strategies
Opportunities and Challenges of expanding the business in host
country
Evaluation and Conclusion
References
Exhibits
Paper Guidelines:
The Country Reports published by The Economist Intelligence Unit provide
excellent information on all countries around the world.
www.stat-usa.gov – After entering the site go to Globus, Market and
Country Research, then to Country Commercial Guides. A 50-100 page
document for each country covers many details about entering a given
market for trade. This is a free Web site when accessed through TAMUC
network.
www.undp.org Contains information on human development indices and
macro-level country statistics.
www.worldbank.org Contains country-level economic statistics
www.census.gov Contains foreign trade and international population
information
Format of the paper: There are no special formatting requirements. For in-text
citations and references follow APA 6th edition. Should be able to know more
about APA https://owl.english.purdue.edu
Number of pages- Maximum 7-8 pages double space. The number of pages
does not guarantee an “A” on the paper; it depends on the quality of the
discussion, depth, and rigor in the paper. Cover the information, which clearly
present the international business management.
Number of references- Minimum 5 references, this is to make sure that you
use at least five good quality research papers to substantiate the discussion
and add value to the extant literature in the field of study. Reference page is
exclusive to the page limit. (These minimum references do not guarantee an
“A” in the paper).
Quality of the information is important, but how do you present that
information is equally important. Please use appropriate headings and sub-
headings to clearly present the information in the paper.
References (Build a comprehensive reference page that includes refereed
journal articles and/or websites cited above. It is NOT acceptable to have
only web articles that are not scholarly/refereed journal articles. Do not use
Wikipedia/encyclopedia or blogs and similar Internet sources in this
paper). Feel free to use professional business journals such as Wall Street
Journal, Business Week, Forbes, and/or company websites etc.
IMPORTANT: Turnitin has become the part of the ecollege. Every time
student turns in any assignment in the dropbox in college. Turnitin would
automatically evaluate it. WARNING: Turnitin.com DOES check to see if any
part of the document is copied from any other document in their
files…published or unpublished. Because of the nature of the assignments,
some duplication is acceptable and even expected…such as the repetition of
titles, names and specific questions and quotations. Within 24 hours of
submission, you should be able to check for your report detailing what
percentage of your paper has been previously submitted. You are expected to
correct and resubmit to reduce it as low as possible (be sure to allow extra
time for this!) Anything over 25% will result in automatic point deductions, but
anything (no matter what % turnitin.com shows) that does not follow
acceptable documentation and citation practices will result in grade
deductions or worse. Please note if the Turnitin percentage is higher than
35% it will be evaluated for any plagiarism issue and will be notified to the
appropriate authority to take any further action. (Review grading rubric for
points deduction). Therefore, please take this very seriously. Correct
sentence structure, grammar and spelling are expected on all written
assignments submitted for a grade. For additional help with written
assignments, please contact the Online Writing Lab at http://web.tamu-
