Describe how social listening is being effectively used by an organization. M6 Discussion

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Describe how social listening is being effectively used by an organization.

Please see the attchment and the Links to an external site.
Tuten, T. L., & Solomon, M. R. (2018).
Chapter 9

McDonald’s hopes new social media question-and-answer will modify food image
Links to an external site.

Passikoff, R. (2014, October 14). McDonald’s hopes new social media question-and-answer will modify food image. Forbes. https://www.forbes.com/sites/robertpassikoff/2014/10/14/mcdonalds-hopes-new-social-media-qa-will-modify-food-image/#70bf235f3f6d

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