Consider airline Scarlet and Gray Airways that services the Midwest and answer the following questions below
1) What type of customer (market segment) should be their target audience and why?
2) Scarlet and Gray Airways doesn’t really have a brand. How should their overall branding be shaped to reach their target audience?
3) Create an example of the social media (whichever platform you like) you would use to promote the airline. Provide one or two sentences explaining how this social media reinforces the overall branding you described in question 2.
