Read the Article from the July 8, 2007 issue of Business Week entitled “What Drives Consumers Not To Buy GM Cars.”
One contributor writes: “Americans have switched from Detroit Big Three vehicles to Honda and Toyota vehicles not for visual design features but for durability, reliability, good fuel consumption, and low full cost of operation. Detroit needs to offer five-passenger, 35-mile-per-gallon vehicles with 100,000-mile bumper-to-bumper warranties over 10 years of ownership to cause satisfied Honda and Toyota buyers to switch.”
What is implied about what drives quality in these comments? Do customers have unrealistic expectations, or are they demanding their rights? What does this demand for quality drive innovation?
