Criitically evaluate how market orientation principles (e.g., in-depth understanding of customers and competitors), or lack thereof, have assisted a company of your choice in its marketing efforts.
Further, you shall examine any THREE of the following aspects:
▪ Developing New Product Offerings and Enhancing Brand Image
▪ Communicating with Customers and/or other Stakeholders
▪ Setting Price and Marketing Channels
▪ Building Profitable Relationships
Please base your report on a clearly identified company. This can be your current or target employer, or a company/brand.
1. Title Page: Report title, student number
2. Executive Summary: A succinct summary of your response to the task, including conclusions
+ contents page, listing contents and page numbers
3. Introduction: A brief indication of the report’s objectives
4. Body of the Report: Very important. Discuss major themes or issues raised by the task. Organise discussion around relevant sub-headings, and match these with appropriate content. Integrate/apply pertinent concepts and theories.
5. Conclusions: Present key conclusions from the analysis.
6. Reference list: List references cited in text in alphabetic order, no numbering and separation between websites, books and journal articles.
