Conduct an evaluation of the international marketing processes/activities undertaken by “Dominos”. You will be required to research and identify what Domino’s profile internationally looks like, the marketing choices made and competitive landscape amongst others.
Through the use of theory, you will be required to evaluate what Dominos has done internationally, how effective this has been, how it differs across international markets they operate in and any examples of best practice or things that did not work etc.
The end product of this assignment is an evaluation of Dominos in two or more international markets (two culturally different countries), how they have achieved success in these and overcame market and competitor challenges. Ultimately you want to, through this assignment, demonstrate how market offerings within a company can differ based on the international market or country’s local requirements.
