1. Describe the cultural environment of the country, using Hall’s framework and
Trompenaars’ framework.
2. Discuss challenges and opportunities for American investors posed by the cultural
environment.
3. Based on the challenges and opportunities you have identified through your research,
formulate two recommendations, with your supporting arguments, to an American
investor to successfully navigate the country’s cultural environment.
Grading criteria
This is a written assignment worth 10 points. It needs to be 3 pages long, double-spaced, and Times New Roman 12, 1.25 margins. The 10 points are distributed as follows:
– 1.2 points for respecting technical specifications (writing in essay format rather than
bullet points; meeting the requirement of 3 pages, double-spaced, Times New Roman 12, 1.25 margins; the length of 3 pages is a specific requirement.
– 2 points for describing the cultural environment of the country using Hall’s framework
(out of which 1 point for correctly identifying if the country is high or low context; and 1
point for explaining which characteristics make the country high or low context).
– 2.8 points for describing the cultural environment of the country using Trompenaars’ framework (out of which 0.2 points for correctly identifying the value* the country takes on
for each one of the 7 dimensions; and 0.2 points for explaining the choice of value on each one of the 7 dimensions).
– 1 point for identifying challenges for American investors posed by the cultural
environment.
