How customer experience co-creation Effect brand relationship quality in online context. Base on The co-creation experience from the customer perspective: its measurement and determinants Katrien Verleye 2015.
Co-creation experience dimension hedonic, cognitive, Social-personal and pragmatic economic
Brand relationship quality dimension includes
E loyalty, satisfaction trust word of mouth, customer repurchase, customer intention.
There needs to be a table of contents, abstract, introduction and conclusion.
