Case Study Directions
Read in your textbook Case #5, “Twitter, Inc. in 2019: Are the Growth and Profit Sustainable?” and watch the following two videos. For the latest information on developments at Twitter, please visit the Investor Relations section at www.twitter. com and review the company’s recent press releases and financial results.
From the data provided in the case (Exhibits 1, 2, 6 & 7), how does Twitter’s performance stack up with Facebook and Snapchat? Is there a clear winner based on your analysis?