Integrated Marketing Communications Assignment – BOSE Case Study

Case Study #2 BOSE
Read the attached case study on Bose and also watch the following video clip about this campaign that took place in Europe.

Then, answer the following questions:
1. What were the objectives for this advertising campaign?
2. Why was this advertising campaign a success for Bose?
3. Imagine you work for Bose Canada and want to adapt this campaign to the Canadian market. Please describe how your campaign will look like in details? Please give examples of your TV commercial, social media content,
and also other traditional media ads (e.g., print, outdoor, radio…etc)

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