The Oak Tree Inn is a very successful tourism business in a small, picturesque village called Balmaha (with a population of around 60 people), on the east bank of Loch Lomond, one of Scotland’s most iconic natural locations and within Scotland’s first ever National Park. The award- winning inn is a family-owned business comprising holiday accommodation (sleeping 90 guests a night), an authentic Scottish bar, restaurant, artisan coffee and ice-cream shop (both home produced) and a popular village shop. It employs 100 staff (some seasonal). The business had a turnover in 2018 of £3m ($3.8m, €3.4m) and the owner-directors have aspirations to grow to £10m ($12.8m, €11.3m) by 2025. However, the question now is, how to continue to grow this successful business, given that its location has a restrictive physical capacity in the area for growth in the number of customers able to visit?
The paper should demonstrate the academic ability to perform complex case study analysis and understand thoroughly topics regarding the corporate strategy module. Therefore, there should be a business review to set context in the beginning, and company execution skills should be assessed to see if they are enough to complete company goals. The 4A FRAMEWORK is very important to mention in this paper.
