Part 1
After reviewing Exercise Video: Numi Tea, read the following mini-case on Numi Organic Tea, then post your response to the questions:
Describe Numi’s product line in terms of the four Ps of marketing: product, price, place, and promotion.
Incorporating product, price, place, and promotion into the strategic marketing management framework, describe the strategic positioning of Numi’s product line.
Use this link https://quizlet.com/416103746/mkt-605-chapter-5-video-exercise-numi-tea-flash-cards/
Part 2
Think about the worst coworker you’ve ever had—the one who did some of the things listed in Table 1-1. Think about what that coworker’s boss did (or didn’t do) to try to improve his or her behavior.
What did the boss do well or poorly?
What would you have done differently, and which organizational behavior topics would have been most relevant?
