Critically analyse a marketing brand that focuses on Business-to-consumer activities and suggest a marketing strategy.
Task 1: Based on a real-world brand of your choice, please conduct a critical analysis on its current marketing activities using tools covered in this module, such as the marketing mix (4-Ps), SWOT, and TP (targeting and positioning) of its product offerings. The material could be the company’s official website, company reports, any advertisements, social media communications, credible media sources (such as BBC, the Times, Financial Times, Marketing Week, the Guardian and the Economist) as well as online databases such as Mintel, or a combination of these. You should reference these sources in your coursework to support your observations. Task 1: Based on a real-world brand of your choice, please conduct a critical analysis on its current marketing activities using tools covered in this module, such as the marketing mix (4-Ps), SWOT, and TP (targeting and positioning) of its product offerings. The material could be the company’s official website, company reports, any advertisements, social media communications, credible media sources (such as BBC, the Times, Financial Times, Marketing Week, the Guardian and the Economist) as well as online databases such as Mintel, or a combination of these. You should reference these sources in your coursework to support your observations.
Task 2: Building upon task 1, propose a marketing strategy for your chosen product/service. The strategy should aim to help improve the marketing mix.
Completion of this assessment will require desk research into the rationale for the choice of the selected company and the chosen marketing strategy. There are plenty of sources both in the library and online. There is no expectation or requirement for you to contact the selected company or for conducting primary research as this would require ethical approval, which you do not have for this assignment.
