Many small business entrepreneurs use word of mouth, newspaper advertisements and coupons to craft their promotional message. In today’s competitive market place that is not enough. Therefore, you have decided to research how to use Social Media to market and promote your business to drive qualified leads into your business. This is a case study of your new business that you are writing about in this course.
What is social media?
Define the different types of social media and how you will use them to reach customers.
Define the interoperability of the various types of social medial. Clearly define how they can work together to drive qualified leads to your business. If you have a web site and are selling products and or services on a B-to-C (Business to Consumer) and or B-to-B (Business to Business) define how social medial will be integrated into your company’s web site and how that will ultimately result in increased store sales. If you are starting a virtual company where everything is done via the internet then explain how social media will drive sales on your web site.
How do you plan to retain all the social media prospect and customer information that you obtain.
Once you have accumulated a large amount of prospect and customer information how do you plan to use it along with the new social medial prospect and customer information that you obtain every day. Remember the greatest source of new sales comes from existing customers and prospects that demonstrated an interest in your products or services.
In doing your research you may reference companies that are effective at using social media in drive sales and refer to some of their strategies and tactics when writing about your social media plans for your company. Remember as a small business entrepreneur you do not have the time and money to reinvent the wheel. Therefore, it is helpful to find like companies that have cracked the code on how to drive sales via social media and learn from them.
