Critically evaluate BMW’s current and future strategic position in relation to its external and competitive environment.

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1. Critically evaluate BMW’s current and future strategic position in relation to its external and competitive environment.

* Focus on marketshare region and provide evidence for why this region is significant to the argument
* Use preliminary data
* Incorporate market line, data base, industry report, newspaper article, an academic paper, a business journal report like sources and other similar sources
* LIMIT journal articles!
-In order to provide further context and initial research on BMW, it is advised you to read the case study attached. (Note: this is just a start, you will have to do substantive further research to be successful in this paper)
Das, S. (2022), BMW Group’s Sustainability Strategies, Amity Research Center

– It should be word-processed in 12 point Arial font and double-spaced
– It should be black text on a white or ivory background
– All pages must be numbered

Follow rubric
NO PLAGARISM!!
Provide plagiarism report
Harvard style citation

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