The fast food industry spends billions of dollars each year in advertising. Convenience food manufactures and fast food restaurants try to sell as much food as they can. They use a number of marketing tactics including advertising aimed at children, pricing structures aimed at getting people to purchase food they don’t need (a good example is super sizing, the increase in portion sizes for just a small increase in price), and advertising aimed at subconscious urges and desires (like the desire to be cool and with the “in crowd”).
What to include/answer in the essay
Should these advertising practices be prohibited or limited in some way through government regulation?
Does your answer change for advertising geared toward children?
Should Ronald McDonald be banned?
Do you think the fast food industry should be taxed to help pay for the high cost of health care problems associated with its product?
