Advertising, Ideology and Capitalist Society ( argumentative essay)

Words: 207
Pages: 1
Subject: Uncategorized

Topic : Advertising, Ideology and Capitalist Society: Choose at least 3 advertisements within recent 2 years. Undertake an analysis of the various representational elements in those advertisements. What are some of the ideologies and values which circulate in the ads, and which support and underwrite the interests of capitalist industries? Explore the role of advertising industry within the capitalist system and its relationship with the culture industry – how it fosters false consciousness, and contributes to the standardization of cultural life and consumers. (Do not take on the topics such as how alcohol or tobacco advertisements affect people’s consumption habits, the impact of the fast food commercials on child obesity, or the marketing strategies of Dove’s advertising campaign. Do not focus on consumer behaviors nor on marketing effectiveness of advertisements.) • Media/cultural imperialism or Cultural globalization?

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