This case study is about:
Environmental Stewardship in Fashion: A Water-Conscious Approach to Stay in Vogue
By: Rimi Zakaria & Melissa A. Nelson
Publisher: SAGE Publications: SAGE Business Cases Originals
See Attached file
Questions of this case study:
Who are the major stakeholders in the global water insecurity issue?
Considering a typical value chain of a fashion brand, describe the salient corporate responsibility issues in the fashion industry involving water use and pollution.
As a potential investor, what kinds of issues and initiatives might you expect a company to communicate on its website and in its annual report regarding water stewardship? What specific items would you expect to see in its water-related disclosures? Could transparency (or lack thereof) on these issues impact your decision to invest in a company?
In what ways might water sustainability issues impact future prospects of companies in the fast fashion industry?
Some suggested References:
Shankar, V., & Meyer, J. (2009). The internet and international marketing. SAGE Publications Ltd, https://doi.org/10.4135/9780857021007
Sheth JN. Borderless Media: Rethinking International Marketing. Journal of International Marketing. 2020;28(1):3-12. doi:10.1177/1069031X19897044
Customer-based execution strategy in a global digital economyhttps://doi.org/10.1016/j.ijresmar.2021.09.010
Botlík Josef, Janáková Milena. CRM as a tool to maintain the competitiveness of enterprises in the global digital economy. SHS Web of Conferences. 2021;92:05003. doi:10.1051/shsconf/20219205003
Additional Instructions:
Please use an APA formatted cover sheet and format the text according to the APA 7th ed. standards.
Please use the question as the heading for your response.
In your research, please focus on the key points of the question. For example, in Q# 1, you will need to identify the “major stakeholders” and explain what “water insecurity” means. You do not need to include the definition of “stakeholder;” just identify the stakeholders and explain briefly [!!!] why you, the consultant, think each [stakeholder group] is affected by water insecurity in the fashion industry. Does water insecurity affect stakeholders equally in France and in India [or in any other country]?
You do not need to include definitions of CSR, supply chain, or annual report; please use all concepts starting from the informed assumption that both you [the marketing consultant] and the readers / audience speak the same professional language.
Please do not indicate the research source after each sentence; this reader is interested in your judgement and evaluates your critical thinking skills, not Dr. Joe Doe’s opinions:-)
All sources listed on the References page will have a corresponding in-text citation. May I remind you again that, according to the APA 7th ed.’s rules, we do no longer use the phrase “Retrieved from..”
You do not need an introduction or a conclusion in a four-question case study assignment.
