Boundary conditions What makes the effect bigger? What makes it smaller?
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard?
2. Explain how and why it works. What is the psychology behind it?
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.
2. Explain how and why it works. What is the psychology behind it?
https://www.businesstoday.in/latest/corporate/story/wonder-why-apple-stopped-giving-chargers-with-iphones-heres-the-reason-293773-2021-04-18?onetap=true
https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/?sh=398950228a0a
Apple is a trustworthy company that is reliable and holds authenticity within their products and mission statement. Within their annual conferences with hopes of successful launches of their products, they persuade and target a variety of loyal consumers, knowing they will continue supporting their company.
Customers were bewildered when they found their Iphones did not include the wall adapter, but not enough to move away from the Apple empire.
** need sales data from Iphone sales with and without charge as support**
Bandwagon Effect (from article)
Decision Points vs Choice Effects (ppt Rationality & Choice Effects 2 Week 1)
If you want the newer Iphone, you are forced to purchase it as default.
Social incentive and motivations “quality does not need to matter” (Incentives & Motivation 1 Week 3)
Is it a social norm to continue being an Apple customer once you are already one? Are other consumers (Android users looked down upon)
Cognitive Dissonance (ppt Incentives & Motivation 2 Week 3)
Iphones are supposed to be easy to use, convenient, and considered exclusive. Are they really? Having to buy a separate wall adapter is an inconvenience.
https://www.statista.com/statistics/1280000/iphone-14-adoption-rate-worldwide-by-model/
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Apple’s strategy is well-known for emphasizing innovation, design, and the customer experience. Other businesses can learn from Apple’s success by implementing similar tactics in their own operations. Here are some examples of how Apple’s strategy may be seen in other companies, as well as potential future companies
Design-focused approach: Apple is known for its elegant and sleek designs in its products. Companies like Tesla have also adopted a similar design-focused approach in their electric vehicles. Future companies may also adopt this strategy to differentiate themselves from competitors by offering unique and visually appealing designs.
Emphasis on user experience: Apple’s emphasis on the user experience has been a key factor in its success. Companies like Airbnb and Uber have also adopted a similar focus on the user experience, offering user-friendly platforms and interfaces that make it easy for customers to use their services.
Innovation: Apple is known for its innovative products and features. Companies like Google and Amazon have also adopted a similar strategy, constantly innovating and introducing new products and services to their customers.
Branding: Apple’s branding strategy is focused on creating a unique and recognizable brand image. Companies like Nike and Coca-Cola have also adopted a similar branding strategy, creating strong brand identities that resonate with their customers.
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
(from syllabus and ties to the topic points below)
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard? Tamara
2. Explain how and why it works. What is the psychology behind it? Francine & Sonia
3. Boundary conditions What makes the effect bigger? What makes it smaller? Kaouter & Fahad
4. Generalizable to other areas? Sherarah Teamer & David Cooney
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.
2. Explain how and why it works. What is the psychology behind it?
https://www.businesstoday.in/latest/corporate/story/wonder-why-apple-stopped-giving-chargers-with-iphones-heres-the-reason-293773-2021-04-18?onetap=true
https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/?sh=398950228a0a
Apple is a trustworthy company that is reliable and holds authenticity within their products and mission statement. Within their annual conferences with hopes of successful launches of their products, they persuade and target a variety of loyal consumers, knowing they will continue supporting their company.
Customers were bewildered when they found their Iphones did not include the wall adapter, but not enough to move away from the Apple empire.
** need sales data from Iphone sales with and without charge as support**
Bandwagon Effect (from article)
Decision Points vs Choice Effects (ppt Rationality & Choice Effects 2 Week 1)
If you want the newer Iphone, you are forced to purchase it as default.
Social incentive and motivations “quality does not need to matter” (Incentives & Motivation 1 Week 3)
Is it a social norm to continue being an Apple customer once you are already one? Are other consumers (Android users looked down upon)
Cognitive Dissonance (ppt Incentives & Motivation 2 Week 3)
Iphones are supposed to be easy to use, convenient, and considered exclusive. Are they really? Having to buy a separate wall adapter is an inconvenience.
https://www.statista.com/statistics/1280000/iphone-14-adoption-rate-worldwide-by-model/
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Apple’s strategy is well-known for emphasizing innovation, design, and the customer experience. Other businesses can learn from Apple’s success by implementing similar tactics in their own operations. Here are some examples of how Apple’s strategy may be seen in other companies, as well as potential future companies
Design-focused approach: Apple is known for its elegant and sleek designs in its products. Companies like Tesla have also adopted a similar design-focused approach in their electric vehicles. Future companies may also adopt this strategy to differentiate themselves from competitors by offering unique and visually appealing designs.
Emphasis on user experience: Apple’s emphasis on the user experience has been a key factor in its success. Companies like Airbnb and Uber have also adopted a similar focus on the user experience, offering user-friendly platforms and interfaces that make it easy for customers to use their services.
Innovation: Apple is known for its innovative products and features. Companies like Google and Amazon have also adopted a similar strategy, constantly innovating and introducing new products and services to their customers.
Branding: Apple’s branding strategy is focused on creating a unique and recognizable brand image. Companies like Nike and Coca-Cola have also adopted a similar branding strategy, creating strong brand identities that resonate with their customers.
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
(from syllabus and ties to the topic points below)
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard? Tamara
2. Explain how and why it works. What is the psychology behind it? Francine & Sonia
3. Boundary conditions What makes the effect bigger? What makes it smaller? Kaouter & Fahad
4. Generalizable to other areas? Sherarah Teamer & David Cooney
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.
2. Explain how and why it works. What is the psychology behind it?
https://www.businesstoday.in/latest/corporate/story/wonder-why-apple-stopped-giving-chargers-with-iphones-heres-the-reason-293773-2021-04-18?onetap=true
https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/?sh=398950228a0a
Apple is a trustworthy company that is reliable and holds authenticity within their products and mission statement. Within their annual conferences with hopes of successful launches of their products, they persuade and target a variety of loyal consumers, knowing they will continue supporting their company.
Customers were bewildered when they found their Iphones did not include the wall adapter, but not enough to move away from the Apple empire.
** need sales data from Iphone sales with and without charge as support**
Bandwagon Effect (from article)
Decision Points vs Choice Effects (ppt Rationality & Choice Effects 2 Week 1)
If you want the newer Iphone, you are forced to purchase it as default.
Social incentive and motivations “quality does not need to matter” (Incentives & Motivation 1 Week 3)
Is it a social norm to continue being an Apple customer once you are already one? Are other consumers (Android users looked down upon)
Cognitive Dissonance (ppt Incentives & Motivation 2 Week 3)
Iphones are supposed to be easy to use, convenient, and considered exclusive. Are they really? Having to buy a separate wall adapter is an inconvenience.
https://www.statista.com/statistics/1280000/iphone-14-adoption-rate-worldwide-by-model/
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Apple’s strategy is well-known for emphasizing innovation, design, and the customer experience. Other businesses can learn from Apple’s success by implementing similar tactics in their own operations. Here are some examples of how Apple’s strategy may be seen in other companies, as well as potential future companies
Design-focused approach: Apple is known for its elegant and sleek designs in its products. Companies like Tesla have also adopted a similar design-focused approach in their electric vehicles. Future companies may also adopt this strategy to differentiate themselves from competitors by offering unique and visually appealing designs.
Emphasis on user experience: Apple’s emphasis on the user experience has been a key factor in its success. Companies like Airbnb and Uber have also adopted a similar focus on the user experience, offering user-friendly platforms and interfaces that make it easy for customers to use their services.
Innovation: Apple is known for its innovative products and features. Companies like Google and Amazon have also adopted a similar strategy, constantly innovating and introducing new products and services to their customers.
Branding: Apple’s branding strategy is focused on creating a unique and recognizable brand image. Companies like Nike and Coca-Cola have also adopted a similar branding strategy, creating strong brand identities that resonate with their customers.
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
(from syllabus and ties to the topic points below)
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard? Tamara
2. Explain how and why it works. What is the psychology behind it? Francine & Sonia
3. Boundary conditions What makes the effect bigger? What makes it smaller? Kaouter & Fahad
4. Generalizable to other areas? Sherarah Teamer & David Cooney
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.
2. Explain how and why it works. What is the psychology behind it?
https://www.businesstoday.in/latest/corporate/story/wonder-why-apple-stopped-giving-chargers-with-iphones-heres-the-reason-293773-2021-04-18?onetap=true
https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/?sh=398950228a0a
Apple is a trustworthy company that is reliable and holds authenticity within their products and mission statement. Within their annual conferences with hopes of successful launches of their products, they persuade and target a variety of loyal consumers, knowing they will continue supporting their company.
Customers were bewildered when they found their Iphones did not include the wall adapter, but not enough to move away from the Apple empire.
** need sales data from Iphone sales with and without charge as support**
Bandwagon Effect (from article)
Decision Points vs Choice Effects (ppt Rationality & Choice Effects 2 Week 1)
If you want the newer Iphone, you are forced to purchase it as default.
Social incentive and motivations “quality does not need to matter” (Incentives & Motivation 1 Week 3)
Is it a social norm to continue being an Apple customer once you are already one? Are other consumers (Android users looked down upon)
Cognitive Dissonance (ppt Incentives & Motivation 2 Week 3)
Iphones are supposed to be easy to use, convenient, and considered exclusive. Are they really? Having to buy a separate wall adapter is an inconvenience.
https://www.statista.com/statistics/1280000/iphone-14-adoption-rate-worldwide-by-model/
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Apple’s strategy is well-known for emphasizing innovation, design, and the customer experience. Other businesses can learn from Apple’s success by implementing similar tactics in their own operations. Here are some examples of how Apple’s strategy may be seen in other companies, as well as potential future companies
Design-focused approach: Apple is known for its elegant and sleek designs in its products. Companies like Tesla have also adopted a similar design-focused approach in their electric vehicles. Future companies may also adopt this strategy to differentiate themselves from competitors by offering unique and visually appealing designs.
Emphasis on user experience: Apple’s emphasis on the user experience has been a key factor in its success. Companies like Airbnb and Uber have also adopted a similar focus on the user experience, offering user-friendly platforms and interfaces that make it easy for customers to use their services.
Innovation: Apple is known for its innovative products and features. Companies like Google and Amazon have also adopted a similar strategy, constantly innovating and introducing new products and services to their customers.
Branding: Apple’s branding strategy is focused on creating a unique and recognizable brand image. Companies like Nike and Coca-Cola have also adopted a similar branding strategy, creating strong brand identities that resonate with their customers.
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
(from syllabus and ties to the topic points below)
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard? Tamara
2. Explain how and why it works. What is the psychology behind it? Francine & Sonia
3. Boundary conditions What makes the effect bigger? What makes it smaller? Kaouter & Fahad
4. Generalizable to other areas? Sherarah Teamer & David Cooney
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.
2. Explain how and why it works. What is the psychology behind it?
https://www.businesstoday.in/latest/corporate/story/wonder-why-apple-stopped-giving-chargers-with-iphones-heres-the-reason-293773-2021-04-18?onetap=true
https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/?sh=398950228a0a
Apple is a trustworthy company that is reliable and holds authenticity within their products and mission statement. Within their annual conferences with hopes of successful launches of their products, they persuade and target a variety of loyal consumers, knowing they will continue supporting their company.
Customers were bewildered when they found their Iphones did not include the wall adapter, but not enough to move away from the Apple empire.
** need sales data from Iphone sales with and without charge as support**
Bandwagon Effect (from article)
Decision Points vs Choice Effects (ppt Rationality & Choice Effects 2 Week 1)
If you want the newer Iphone, you are forced to purchase it as default.
Social incentive and motivations “quality does not need to matter” (Incentives & Motivation 1 Week 3)
Is it a social norm to continue being an Apple customer once you are already one? Are other consumers (Android users looked down upon)
Cognitive Dissonance (ppt Incentives & Motivation 2 Week 3)
Iphones are supposed to be easy to use, convenient, and considered exclusive. Are they really? Having to buy a separate wall adapter is an inconvenience.
https://www.statista.com/statistics/1280000/iphone-14-adoption-rate-worldwide-by-model/
3. Boundary conditions What makes the effect bigger? What makes it smaller?
4. Generalizable to other areas?
Apple’s strategy is well-known for emphasizing innovation, design, and the customer experience. Other businesses can learn from Apple’s success by implementing similar tactics in their own operations. Here are some examples of how Apple’s strategy may be seen in other companies, as well as potential future companies
Design-focused approach: Apple is known for its elegant and sleek designs in its products. Companies like Tesla have also adopted a similar design-focused approach in their electric vehicles. Future companies may also adopt this strategy to differentiate themselves from competitors by offering unique and visually appealing designs.
Emphasis on user experience: Apple’s emphasis on the user experience has been a key factor in its success. Companies like Airbnb and Uber have also adopted a similar focus on the user experience, offering user-friendly platforms and interfaces that make it easy for customers to use their services.
Innovation: Apple is known for its innovative products and features. Companies like Google and Amazon have also adopted a similar strategy, constantly innovating and introducing new products and services to their customers.
Branding: Apple’s branding strategy is focused on creating a unique and recognizable brand image. Companies like Nike and Coca-Cola have also adopted a similar branding strategy, creating strong brand identities that resonate with their customers.
What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?
(from syllabus and ties to the topic points below)
————————————————————————————————————————
Assigned Topic Points
1. Interesting consumer experience. Interesting why? What was industry standard? Tamara
2. Explain how and why it works. What is the psychology behind it? Francine & Sonia
3. Boundary conditions What makes the effect bigger? What makes it smaller? Kaouter & Fahad
4. Generalizable to other areas? Sherarah Teamer & David Cooney
Executive Summary Report – Drafted Points/Research (include resources)
1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional.
2. Explain how and why it works. What is the psychology behind it?
