Evaluate the firm’s marketing, finance (include a ratio analysis), research and development (R&D), operations management, human resources management (HRM), and information systems (IS) to determine if each is a strength or a weakness.

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Hi my group is responsible for writing a SWOT analysis paper, but it’s broken up into 3 parts

I am responsible for part 3 of Evaluate the firm’s marketing, finance (include a ratio analysis), research and development (R&D), operations management, human resources management (HRM), and information systems (IS) to determine if each is a strength or a weakness. Be sure to include a financial ratio comparison with the industry averages and the firm’s direct competitors. Which of these factors are “core competencies”? Which, if any, are “distinctive” competencies?

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