Your Task as a Consultant
Develop a promotional campaign for one of Fords cars
(your choice) that targets one of the VALS psychographic
profiles for sales in the Northeastern US market.Your Task as a Consultant
Develop a promotional campaign for one of Fords cars
(your choice) that targets one of the VALS psychographic
profiles for sales in the Northeastern US market.
YOU ARE ONLY DOING THIS PART….
Methods
– describe the VALS psychographic segmentation
– describe the specific target consumer segment we’re focusing on (choose psychographic profile from case document)
– explain ad we create and why it fits with target consumers lifestyle (car model, message appeal, specific advertising mediaMethods
– describe the VALS psychographic segmentation
– describe the specific target consumer segment we’re focusing on (choose psychographic profile from case document)
– explain ad we create and why it fits with target consumers lifestyle (car model, message appeal, specific advertising media
