1. Identify a company that effectively applies consumer behavior concepts via Social Media.
2. Provide a snapshot/picture of the social media post.
3. Clearly identify a CB concept that the post exemplifies.
4. Explain/describe (2-4 sentences) how the company exemplifies the concept.
5. Briefly describe (1-3 sentences) how consumers generally responded to the post and provide at least one example of a consumer response
