This week, you will take a current multinational company from the Fortune Global 500 list and evaluate its history, current geographic reach, and strategy. For this assignment, you will focus on learning how multinational companies are created and how they can continue to grow in an increasingly globally connected world. Identify a new country to enter, including the following elements:
Once you identify your multinational company, you will include the following elements:
Explain how your company was formed and what was their original product/services and value proposition. Compare that with the current offerings of this company.
Describe how and why the company first went international and how it evolved to become a multinational enterprise.
Identify your company’s key competitors and then describe the company’s current multinational strategy.
Compare the success of your chosen company with that of your research on multinationals.
Assess your company’s current challenges and recommend strategies on how your company will be able to successfully navigate these challenges in the future.
Length: 5 to 7 pages, not including title and reference pages
References: Include a minimum of 3 scholarly resources.
