Assessment: “The Secret to Building a Connected Team” White Paper
When people think of strong leaders, the terms “visionary,” “charismatic,” “smart,” or “organized” may come to mind. But what about the traits of compassion, even-temperedness, or empathy—traits encompassed in the terms “emotional intelligence” or “social intelligence”? Leaders who demonstrate traits of emotional and social intelligence can help a team function more effectively by ensuring that all team members are participating actively, ideas are being shared, and decisions are being made that help the team achieve success.
You work for the Leier Institute, a consultancy specializing in leadership training. You have been tasked with increasing the institute’s website traffic and generating leads for upcoming trainings. You have met with the institutes’s content marketer to discuss viable strategies and, together, arrived at the idea of a white paper, a deep dive report on a specific topic. A white paper can be used as a tool to position your group as “thought leaders” by providing insightful content that fills a gap in the marketplace. You plan to offer this content for free when readers share their email address with the Leier Institute.
Knowing that most readers will need visuals and graphics to stay engaged, your content marketer will be outsourcing that important piece of the project. You will focus on the written content; writing in an engaging style to keep viewers reading. The title of your white paper is “The Secret to Building a Connected Team.”
