For the Hospitality Industry, critically evaluate what have been the significant challenges in promoting and communicating spa and wellness services and provide one example of how new hospitality brands have attempted to connect spa and wellness needs to brand development.

For the Hospitality Industry, critically evaluate what have been the significant challenges in promoting and communicating spa and wellness services and provide one example of how new hospitality brands have attempted to connect spa and wellness needs to brand development. Critically assess how hospitality services managers can close the 5 gaps within the SERVQUAL model. Give real or hypothetical answers examples from industry.