300 Words with 2 questions
Brief
• Students must analyse their personal experience from cultural or demographic perspectives.
• Students will reflect on Week 1 learning and relate their personal experiences to the marketing
concepts and frameworks discussed.
• Students will apply marketing techniques and frameworks to the reflection scenario and offer business solutions. (Short example and solution)
• The in-class reflection must address the “clear oral communication” task criteria.
Example guiding questions for learning reflection
• How does the partnership factor from the marketing immediate-environment learning apply to the
personal experience?
• How does the framework of social factors from consumer behaviour learning apply to the personal
experience?
