As a manager, what best practices would you implement as it relates to using, controlling, and evaluating your social media engagement?

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Social media is a game-changer as it relates to reaching, engaging, and converting visitors into customers. What are the major positives and negatives associated with the use of social media as a marketing medium and what ethical issues arise? As a manager, what best practices would you implement as it relates to using, controlling, and evaluating your social media engagement?

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