Write an analysis in which you evaluate and synthesize information from various scenario frameworks and choose one of those frameworks to apply to the pharmaceutical industry.
Executives regularly make decisions in the face of uncertainty. When planning the future of the organization, how should leaders make assumptions for the near or long term? Scenario planning is a technique for identifying forward-looking alternative realities in which the organization can sustain itself.
A scenario is defined by Godet and Roubelat (1996, p. 8) as a “descriiption of a future situation and the course of events which allows one to move forward from the original situation to the future situation.” Scenario frameworks are used for preparing for alternative futures but not as a vehicle for forecasting the future.
