Read and discuss the HBR article An Antropologist HBR.pdf following the guidelines:
You should fulfill two objectives. First, you spend a paragraph discussing the article
(e.g. what was the article about, why did the author choose to discuss the issues presented, what do the issues presented tell us about marketing research, etc.).
Second, you will spend additional two paragraphs discussing two specific concepts,
theories, perspectives, or ideas that you found most interesting and explain
(a) why you were so intrigued by the concept,
(b) how you can relate the concept to the study of marketing research, and
(c) how you have seen the manifestation of the concept in your own experiences as a
consumer (or a marketer!!!) over the years.
