Questions:
1) Briefly describe the key components of Air Canada’s business model’.
2) How would you evaluate the current IT setup with regard to managing its business?
3) Do you see any risk associated with their IT usage model?
4) How would you advise Air Canada to proceed with regard to continuous improvement and learning?
Below are a few requirements for the format of the case write-ups:
The essay should be typed (hand-written essays will not be accepted) and more or less two single-spaced pages, using a font size of 12 points. Essays and project reports should follow the APA format.
Start your essay by writing down your question number (e.g., Q1); no need to retype each question. Support your arguments with facts from the case or elsewhere. Feel free to use a bullet format wherever appropriate. There are no “right” answers to these cases; it is the rigor and effort of your analysis that are important and forms the basis for your write-up evaluation. However, simple reports with no innovative solutions and suggestions will not get full credits.
In writing the cases, assume that the readers of your analysis are familiar with the facts of the case. Therefore, avoid merely restating/repeating facts that can be found in the case unless you need them to support a point or to deflect a counterpoint.
