This first essay is the first part of the case study.
Each student will choose a different firm or company and discuss the impact of either a demand or supply shock that has affected it recently. To ensure each student writes on a different topic, you need to email the convener stating the company on which you want to work before you do much research and he will tell you whether this company is available.
It is important that the essay uses, and demonstrates that you understand, economic concepts discussed in the unit. Do not just use concepts from other business units such as marketing.
The report should not be longer than 1,500 words (not counting footnotes or bibliography). It counts for 15 marks towards the overall grade for the unit. It is due on Friday 24 February. A late penalty of 5% (0.75 marks) per day will be applied to any late essays (unless an extension has been granted).
I selected FORD as my company for case study. So it should be about Ford
