Read a recent article (less than one year old) that relates to one or more of the topics discussed in the assigned chapters. For example, the first article should be about a topic discussed in Chapters 1-5. The article should be at least two pages. Then type a summary of the article and include a personal analysis of the article. Be sure to use a heading at the top of your summary that includes your name, the keyword the article and the chapter have in common and the date and publisher of the article
To summarize the summary should include the following information.
1. The name of the key term(s) that the article and the chapter have in common.
2. A summary of the article should be at least one full page.
3. Your personal analysis of the article (your opinion, what you thought about the article)
4. A copy of the article (copy it to the end of your summary/personal analysis).
5. In your summary, if you quote from the article, be sure to use quotation marks. You should limit quotes to only 2 sentences. I expect your work to be your own. Copying from the article without using quotation marks is considered plagiarism.
Suggested sources: www.forbes.com www.fortune.com, www.entrepreneur.com, www.adage.com,, www.ama.org (click publications, then marketing news) , www.knowthis.com
I’m uploading the powerpoints from chapters 1-5 which will help you for referencing the article and the summary since you don’t have access to the book.
The summary should be one page so I put 2 for total pages since we will need to attach the article to the end of it. The article chosen must be 2 pages long. I also attached a copy of what the final product should look like titled article 1. Please let me know if you have any questions.
The book we are using for this is: Greg Marshall and Mark Johnston, Marketing Management. 3rd edition, McGraw-Hill, 2018. If you are able to access that some way that’s fine but if not I attached the slides from chapters 1-5 to be used below.
