1. Read the article entitled: Schwartz, N. (2016). Stunning Infographic charts the skyrocketing cost of a Super Bowl ad. Retrieved from
2. You can access the article by clicking on the link above.
3. Analyze and review the article: Stunning Infographic charts the skyrocketing cost of a Super Bowl ad based on the skyrocketing cost of a Super Bowl ad today.
4. Consider the following the questions while you read the article and post your responses to the discussion forum:
a. What is your assessment of the cost of an ad today?
b. Examine the relationship between advertising and the sport industry and discuss key factors about this relationship.
c. What some factors play a key role in advertising process in the sport industry today?
Discussion 3
1. What is the significance of the Sports Broadcasting Act? From an economic standpoint, what were the main points?
2. How does this ruling impact today’s broadcasting rights? Do you feel this has changed the economic landscape?
3. Provide an example in today’s sport industry to provide perspective and analysis of the impact this specific act has had on the economic sport landscape.
4. Respond to your peers by reading their examples and discussing their relevance and impact.