In your opinion, do you think Coca Cola’s decision on running away from Super Bowl is a wise one? Why or Why not?
And considering Coca Cola’s new way of promotion strategies, what suggestions will you give to PepsiCo? What should PepsiCo. do in the future regarding Super Bowl advertising and other ways of marketing communications?
PART 2. However, Grameen Danone Foods Ltd., founded as a social business, seemed to be more successful to contribute to the society and fulfill its objective “to be profitable to ensure economic sustainability”.
What do you think Grameen Danone has done right and how does it do good to the society as a social business?