Read the article/ conduct outside research and answer the questions
1. Conduct some research on the recent shift in M&M’s marketing strategy. Please summarize this in a few sentences.
2. Using the article and any research you conduct, identify what is the problem or opportunities that M&M’s was facing that caused them to change their marketing strategy?
3. In your opinion, what kind of data did they used to identify this/these problems or identify these opportunities?
4. What was the public’s reaction to the shift in marketing strategy?
5. How do you think M&M’s should respond to the public reaction?
6. What kind of data do you think they should gather before they make any further changes?
