Option #1: Country Overview – American Manufacturer Expansion Strategy

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Company: Nike Inc
Target Country: Haiti

Describe your selected company and its products and services. Given the target country market, prepare a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Remember, strengths and weaknesses address internal company issues and opportunities and threats address external country market issues.

Conduct a Market Intelligence Assessment. This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment.

Conduct a Business Environment Analysis. To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.

Paper Requirements

Your Portfolio Milestone should be 3-5 pages long, not including the required title and reference pages, and formatted according to the CSU Global Writing Center Links to an external site..
Include a minimum of five scholarly sources (the CSU Global Library Links to an external site.is a good place to find these sources).
Employ in-text citations and references that adhere to APA formatting.

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