Select an alcoholic beverage operation in Fort Worth, Texas, (or a restaurant that has a full bar). If available, post the link to their website.
List the primary target market it attempts to reach and describe features of the operation that attract that market.
Identify specific steps that you think management has taken to increase the appeal of the operation for that market. Do you agree with those steps?
List the market considerations that have been taken into account by management in establishing sales prices for drinks.
