You are the manager of an upscale bar located within a elite downtown hotel.
Develop a menu of at least 5 drink offerings. Consider the determinants of customer selection. Meaning – these drinks should cater to the target market of this upscale hotel bar. These must be mixed drinks with at least two components (liquor and mixer) – not wine or beer. Include sales prices based on the standard cost and your target profit margin.
Calculate the standard cost of each drink you create, using your current market prices for ingredients. For this, you will have to list out each ingredient and how much the bottle costs (use current market prices in your area) – and then figure out the cost per ounce – put those figures into the recipe to determine standard cost.
Calculate the cost-to-sales ratio for one drink, given its standard cost and sales price.
Identify your attempts as a manager to maximize profits by establishing particular sales techniques for use by your bartenders and/or cocktail servers.
Define what controls you would put into place, specifically for receiving, storing and issuing within the beverage operation. Identify what requisition system you would use and why.
Explain why the bar operations must be monitored frequently and define three techniques you will use to monitor the performance of the bartenders.
Be creative with this project and have fun. You may include Excel tables or charts embedded into your word document. Use your judgment as to how long your paper needs to be in order to complete the assignment. The menu can be embedded or you can submit as a separate document.
