Psychological Determinants of Subjective Health and other Person Related Variables
1. Have you met all of the learning objectives for this week?
2. How does the information in the reading and assignments for this week apply to your current work or your future work in the health care environment, specifically related to this week’s objectives.
Explain the four psychological processes that influence consumer reactions to marketing stimuli.
Describe the main factors and forces that increase and those that reduce the demand for health care.
Explain how a health care organization identifies the need for adding or modifying products or services from other organizations and the process it uses to procure them.
Describe the market research process.
Explain the effective use of focus groups.
Discuss relevant criteria for selecting market segments.
Describe the strategies used with geographic, usage, and cohort segmentation.
Explain how health care organizations differentiate themselves from their competitors and identify their strategies, objectives, strengths and weaknesses.
Explain how an organization chooses and communicates an effective position in the market.
3. How does what I learned help you fulfill Concordia’s mission of “developing in mind, body, and spirit for service to Christ in the Church and in the world”?
4. After exploring this week’s content, what specific topics are you interested in learning more about?
5. What questions do you have about this week’s content?
