The “Green Consumer” has been an elusive market as the market surveys have not matched with consumer spending. Although there has been movement in the last few years, it is one of the challenges business leaders face when determining their addressable market. For this team assignment, teams will pick one product and research the potential market size
Pick one green or sustainable product to research. Teams may not use any examples from class.
Determine the customer profile for this product by doing research on the product.
Once you determine the customer profile, use the databases to research how big the total addressable market is in the US. Students may use the maps and graphics generated by the databases.
Prepare a discussion post with the product name, customer profile, and how you determined the addressable market size.
