Audience analysis is an important step in the preparation of any speech. Speakers need to take into consideration audience demographics, which include information about the audience such as age, gender, socio-economic status, educational attainment as well as psychographics, which includes information providing insight to the audience’s beliefs, values, attitudes and lifestyle.
Write an essay explaining why it is important to conduct a thorough audience analysis when preparing a speech and explain how the information acquired can be used in the speech preparation process to enhance the effectiveness of the speech.
