Your paper must include the following five points in a narrative format:
1. Introduction: Write a general overview of the product. Describe it in detail, as
though the person reading your paper does not know this product exists. Who makes
this product? How long have they been making it? What is the company’s mission
statement?
2. Describe how the company’s marketing team creates, communicates and delivers
value.
3. Using the 4 P’s of the Marketing Mix (Product, Price, Place and Promotion) describe in detail how each plays into the marketing strategy for this product.
4. Perform a Situation Analysis – Who are their competitors? Direct and indirect
competitors. Create a SWOT Analysis – Strengths, Weaknesses, Opportunities and
Threats – of this product. Include 3 to 5 of each of the above, keeping in mind that
strengths and weaknesses are internal and opportunities and threats are external.
5. Target Market – Who are this products intended customers? Based on your
research how is this product positioned in the market?
Reminder: This is a Writing in the Discipline course; therefore, grammar, spelling and
sentence structure are part of your grade. Be concise in your writing, and be sure to
cite any information from which you gather your ideas. Use facts and marketing
terminology in your writing.
