**Based on attached persona and product**
1- Identify one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) that you would like to explore. In one sentence, briefly describe that change.
2.-In one paragraph, describe how the change may specifically address the distribution of products to your persona. For example, “Baby boomers are increasingly researching, shopping, and purchasing. This means online distribution channels may be a good fit for this target market.”
3.-Name one potential distribution channel you recommend for your chosen product, and explain why it is appropriate given your product and persona. Your explanation should be one paragraph in length.
