List and explain the five different generations living today and discuss the characteristics of each one, including values and behaviors. Be thorough in your discussion of each.
Part 2 – Pretend that you are the new product marketing manager for the new Super Widget Smartphone. It has advanced features, runs on the latest network, comes in different colors, is small but has a long battery life. You may go online and look for features of real phones and include those features as part of your fictional Super Widget Smartphone. As the product marketing manager, it is your job to form a marketing team and create a proposal to make sure this phone is marketed to each of the 5 generations, highlighting the features of the phone (including price) that align with some of the unique characteristics of each generation. Here is a catch. You only have three team members assigned to this project. One is a Baby Boomer and two team members are Gen Xers. You are a Gen Xer as well. How do you distribute the generations among the team and why? The following format may be used:
Marketing team member generation
Generation Name.
Characteristics of the generation
Alignment of the generational characteristics with the Super Widget Smartphone features
Conclude each alignment with a sales-oriented paragraph such as “The Super Widget Smartphone meets the demands of the busy Gen Xers by…” that the buyer can trust when making a purchase.
