Within the essay please answer the following related to Marketing Mediums:
1.) What criteria are used when selecting a marketing
medium?
2.) What are the pros and cons of using these criteria?
3.) From a managerial perspective, how can you best manage the advertising message for consistency across all marketing mediums?
Include discussions and specific examples related to 2023 trends for both traditional mediums such as newspapers, magazines, billboards, direct mail, TV, telemarketing and online marketing mediums such as social media, e-mail, search engine optimization, pay-per-click, websites, blogs, pod-casts, email marketing, short-form videos, and influencer marketing.
