Analyze how the external environmental factors (i.e., social, competitive, economic, technological, regulatory) have affected the company and its industry

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You are hired to critically evaluate the company’s internal and external environments and to provide your marketing recommendations to revive the failing company.

1. Analyze the company’s strategic approach based on the key concepts covered in Chapter 2. For example, does it have a competitive advantage? What are their strengths and weaknesses?
2. Analyze how the external environmental factors (i.e., social, competitive, economic, technological, regulatory) have affected the company and its industry (

3. Based on your research, why do you think the company is failing? Provide your conclusion.

3. How should the company’s marketing strategies change in the future to revive? Provide your recommendations and justify them

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