Write a paper describe the brand H&M and a brief history.
List the core products and services they offer.
Identify the key current competitors.
Complete a SWOT analysis Links to an external site..
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Describe your core product, extended product, and product concept.
Explain how you plan to achieve competitive differentiation by creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:
Branding
Packaging
Support
Quality