Segment 4: Burberry in Fashion: Superbrand Chic.
Instructions:
The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.
Pick one of the strategic issues listed below:
Market niche
Location
Merchandise assortment
Explain at least three elements marketers need to consider when it comes to that strategy.
Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers.
